Here at Georgian BMW, we're experts in tailoring your BMW to your specific needs and taste. Express your true individuality with the BMW Individual program, and let our highly trained and experienced sales team guide you through the process.

From something as simple as tire and rim packages to exploring the incredible selection of exterior paint and interior leather options, you're next BMW can perfectly embody your vision.

No other BMW dealership does it quite like we do. Over the years, we have been home to some of the most brilliantly designed BMW Individual models, some of which are featured below. From subtle changes and paint tones, to truly vibrant and unique combinations, we're vastly experienced in the seemingly endless possibilities that the BMW Individual program offers.

Trust the professionals on our team to help you craft the perfect spec for your new BMW. Fill out the form on this page to be connected with one of our in-house Individual experts to get started.