Extend the Life of Your Tires with Professional Storage
Extend the Life of Your Tires with Professional Storage
Posted on August 20, 2025
Preserve performance. Protect your investment. Drive with confidence.
Your BMW’s tires are a key part of the driving experience—delivering safety, control, and comfort on every road. But even the highest-quality tires are vulnerable to premature aging and damage when not stored properly during the off-season.
At Georgian BMW, we provide professional tire storage that follows BMW’s manufacturer guidelines to help you maintain performance and safety. And now, when you purchase a BMW Cold Weather Tire & Rim Package, you’ll receive free tire storage for your first season.
Why Proper Tire Storage Matters
Storing your tires at home might seem convenient, but it often leads to costly damage. Here’s what can go wrong:
- Temperature Extremes
Fluctuating temperatures in garages or sheds can cause rubber to harden or crack, reducing the tire’s lifespan and grip. - UV Exposure
Sunlight degrades rubber compounds and can weaken tire structure over time—even if tires are not in use. - Poor Positioning
Improper stacking or leaning can cause flat spots or misshaping, especially in high-performance tires. - Moisture and Contaminants
Exposure to dampness or chemicals like oil and road salt can corrode internal components or degrade rubber quality.
Tires are an investment in your vehicle’s safety and handling. Storing them improperly risks that investment.
BMW-Approved Tire Storage at Georgian BMW
At Georgian BMW, our tire storage service is built specifically for your vehicle. It offers:
- Climate-Controlled Facility
Keeps tires at a consistent, manufacturer-recommended temperature. - UV-Protected Environment
Prevents premature aging due to sunlight exposure. - Correct Tire Positioning
Ensures tires are stored upright or rotated to prevent deformation and flat spots. - Professional Inventory Management
We tag and track your tires so they’re always ready for seasonal changeover. - Security and Insurance
Our facility is monitored and insured, so your tires are protected at all times.
This means less hassle for you and more time enjoying your BMW at its best.
Extend Tire Life. Enhance Safety. Avoid the Clutter.
When you store your tires professionally, you:
- Prolong tread life and maintain performance
- Free up space at home
- Ensure correct handling and ride quality
- Reduce the risk of seasonal damage
Our certified BMW technicians also inspect your tires for wear or damage before they’re reinstalled—giving you peace of mind with every drive.
Limited-Time Offer: Free Tire Storage for Your First Season
Right now, when you purchase a BMW Cold Weather Tire & Rim Package, your first season of tire storage is included at no cost.
Cold weather tires are designed to give you superior traction, better braking, and more control in cold, icy, or snowy conditions. And while they’re working hard in the winter, your summer tires will be safely stored and protected until the weather changes.
Shop Tires Today
Tire storage isn’t just about convenience—it’s about protecting your vehicle, your safety, and your investment. Let Georgian BMW take care of your seasonal tire needs, so you can focus on enjoying the road ahead.
Give your BMW tires the care they deserve — your first season of storage is on us.